With over 2.14 billion online shoppers around the world, you don’t want to ignore ecommerce sales potential. Combined with more businesses moving online every day too, competition is steep. In order to be thriving in the eCommerce world, you need to be stepping up your game. As such, here are some tips to help your business thrive in this massive shift.
#1 Have a clear sales funnel
A sales funnel is the buyer’s journey in digital form. This is what you’ll use to lead your customers – with the last point being the purchase of your product. It will impact your customer’s behaviour and purchasing decisions, and each step will help them move on to the next.
For an eCommerce store, this starts when a customer lands on your site. How they land on it can be through a link or a search engine such as Google. They are more than likely going to browse your website and your blog to get to know your brand. It is here that you should offer valuable advice and tools that build trust and authority.
From there, the goal is to get them to sign up for your email list. Through that list, you’re able to offer all kinds of things. Usually, this is information about you or the company or offers. The journey will get narrow, just like a funnel, as you lead them closer to converting. This should take them from awareness and interest to decision and action. You should ensure your eCommerce store is well equipped and ready for customers to take action, such as a clear call-to-action and web app payment processing.
This also works for services as well. Several custom home building processes and other service providers will offer free consultations to build rapports before any papers are being signed or agreements being made.
#2 Make sure you are mobile optimized
For a long time now, mobile search traffic has overtaken desktop traffic. It is therefore important that you improve and optimize your eCommerce store for mobile compatibility, to ensure that you increase mobile transactions. Research has shown that 53% of shoppers on mobile will abandon a website if it does not load within 3 seconds. Make sure you focus on speed and customer experience by eliminating unnecessary words, images and files on your page, use the appropriate size and resolution to fit your items on a mobile screen, and reduce any pop ups and sidebars. Interacting with your mobile site should be quick and easy.
#3 Make special offers personal
One of the most effective ways to boost a customer’s perception of you, and instill loyalty, is to personalize special offers. You should start by obtaining a few personal details from your customers when asking them to sign up to your email list, so you can segment them accordingly based on their location and interests. You can also go a step further and set up automated messages and discounts on special dates such as a customer’s anniversary with you, and their birthday. It is a small gesture, but one that shows you care about your customers. A study showed that personalized email campaigns were five times more successful when they acknowledge a birthday or anniversary.
An eCommerce store has the potential to grow exponentially if the right strategies are employed.