The All-inclusive Guide To Creating A Cool Company Name

Photo by on Unsplash

Social media platforms like Facebook and YouTube are bloated with company ads, so much so that it’s almost always impossible to keep up with all of them. Nonetheless, there are some brands that leave a long-lasting impression on their customers, and it’s all down to their ability to create cool company names.

You see, the marketing industry has been subject to constant changes, and for your brand to adapt to these changes, you need to do more than creating a brand name out of your government name, and some suffice like “.com” or “& partners.” In summary, the brand naming process has evolved and we at Squadhelp, with over 30,000 clients, are here to elevate your brand naming process and help you create cool company names.

To do this, we’ve outlined the 3 core aspects of naming your brand; they include:

1. Understand Your Brand

Your brand venture tells the customers what you do, but it’s only your company name that shows your customers how you want to be seen. This makes your brand name the most important aspect of your brand identity. And for you to create an all-powerful brand identity, you must first understand the true essence of your brand.

For example, the online firm Mightily is known for its big solutions to any issue on a digital platform. Therefore, you can see how the choice of brand name captures their purpose perfectly.

Also, another brand known as WelFont is a commercial and residential real estate brand that offers a plethora of services to investors. It’s a good name because it fits the niche of the brand. Furthermore, it can’t be used for other spheres of the digital market.

With that in mind, it’s vital to craft a broad brand imagination that’ll allow you to create and understand the full nature of your brand’s personality. Understanding your brand requires you to answer key questions such as:

●       Why has your brand been set up in the first place?

●       What tone are you employing when establishing contact with your target audience?

●       How many and what core values are your brand emulating in its operations?

●       What emotions do you want customers to have when they encounter your brand?

When you have a proper view of these elements and apply them to your understanding of your brand’s personality, you can move forward in your search for cool company names.

2. Brainstorm Cool Company Name Ideas

Photo by Per Lööv on Unsplash

After a proper understanding of your brand has been done, put to paper the business name ideas that you have. From this point, you don’t need to overthink every company name you pen down. Allow the fireworks in your head to go wild and write down every name idea. From the good to the silly to the downright hilarious, there’s no company name idea that’s too bad to be written.

To help you out, make use of the following:

●       Rhyming words

●       Visual words

●       Industry slangs

●       Thesaurus

Also, it’s important to adopt ideas from different views and sources. This allows you to expand your name choices and improve your chances of successful brand naming.

3. Validate Your Company Name Ideas

There are 3 tests your brand name ideas must pass before you do anything else.

●       First, they have to pass the audience feedback test. It has to yield a positive reception in terms of tone and meaning to the audience.

●       Second, the domain name has to be available and easy to spell and remember.

●       Finally, you have to trademark the brand name. This involves checking for previous trademarks to avoid legal drawbacks in the future.


What happens when you understand the full extent of your brand’s personality? Channel this understanding into creating cool company name ideas. Finally, ensure complete and thorough validation of your shortlisted names. Through those steps, you have yourself a well-crafted brand name that elevates your chances of company success.

Grant Polachek

About The Author

 Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed over 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

Leave a Comment

Your email address will not be published. Required fields are marked *