Getting SEO traffic is a constant struggle for many businesses. You want to believe that the game is fair and you can progress through the ranks. But the competition is so fierce, that you often run out of steam. And that can lead you to give up on internet marketing altogether.
In this post, though, we take a look at some of the simple ways of gaining traffic that work for practically everyone – no cheating involved.
Content Is King
When first exploring SEO, some of the technical aspects like link building and on-page coding can seem a little overwhelming. But you don’t actually have to start there if you don’t want to. There are other ways.
For instance, you can’t go wrong with content. The moment you start publishing, Google will pick up on it, map out all the LSI keywords, and start funneling traffic to your site.
No – floods of paying customers won’t arrive immediately. But if you can give users a reason to visit your site, then a trickle can become a stream.
Eventually, you’ll start generating interest from other web domains. And they might decide that they like your content so much, they will link to it. When this happens, you automatically get organic links without having to pay someone to insert them for you.
How To Write The Right Type Of Content For SEO Traffic
Just writing any old content, though, won’t suffice. What you want is content that Google links to specific keywords that users type in when looking for products and services like yours.
Okay, you might say, that sounds a little tricky. But today, there are a bunch of tools that can help you.
For example, there are content idea generation tools that do a lot of the legwork for you. All you do is type in your industry and then a particular sub-topic and the tool will create a bunch of blog ideas it thinks your customers want to see. You just choose one that you want and start writing.
Clearly, a machine is coming up with these ideas, so some of them won’t make a lot of sense. But you’ll get the gist of it and, before too long, you’ll know the precise types of content you need to create to get Google’s attention.
When searching for blog post ideas, try to avoid choosing posts that sound good. There will be a lot of fun titles out there: content creators can be very inventive. But what you really care about is the impact that those posts have. You want something that is going to create a lot of interest and inspire people to share and comment.
Check out the topic areas that seem to be generating the most interest and then do your own take on them. Giving your articles a “twist” will help you differentiate them from what’s already out there while adding value for users.
Once you get your content strategy going, you can move into other areas of SEO. But there’s no need to get technical straight away.