The marketing landscape for businesses has shifted dramatically over the past decade that companies now have to rely on relationship marketing. Relationship marketing is a better way for companies to market their business, brand, products and services as these strategies put more emphasis on being personal and authentic.
There are several elements to this type of marketing however, below are some of the elements that any business can leverage.
There is only one place to begin, and this is with customer service. In today’s technological age, making the most of software to help you understand your customers so that you can provide them with the best possible service is critical. You need to make sure that you are measuring your customers’ happiness. If you don’t, how are you going to know what they feel about your business or how you can nurture your relationship?
Surveys and questionnaires
This carries on from the former point regarding understanding how your customers are thinking and feeling. Your customers are going to need to be on-board if you are to make your strategy work. The only way to truly ensure that this is the case is to ask them. You need to understand your customers and their pain points so that you can actually go about solving them. Companies like WebX360.com can help you with this.
Referral and loyalty programs
Everyone likes to feel special, and this is what a referral program does. If a customer is loyal to you, they deserve to be rewarded, right? There are many ways that you can go about this. Offers and discounts tend to be the most effective. However, you could also add giveaways and competitions to the mix as well. A standard course to take is to provide someone with a discount on their next purchase whenever they have bought something from you.
Email marketing is one of the most important elements of any relationship marketing strategy. This is a good way to engage and personalize with your audience.
Social media is also vital too. More and more brands are building their presence on social media, and so you should. However, you need to make sure that you are present on the right social media platforms. Simply making an account on all of them is going to be ineffective. After all, there are so many! Instead, look into the demographics so you can figure out where your consumer base is. For example, Pinterest is for image-based businesses and it tends to attract a predominately female audience of college/university age. You then need to make sure you use social media in the correct manner. It is all about engaging and building relationships. You should not simply post an endless array of promotional messages.
Using content to educate
Writing content that educates and connects with your audience is of huge importance. You are essentially giving your audience the knowledge needed to know that your company is the best solution. You are answering their pain points and establishing yourself as an expert in your industry. It is not about promoting your company; it is about informing them. After all, if you are not thinking about tomorrow, selling today means nothing