After a very challenging 2020, the start of a new year is your chance to set your sights on getting your business back on track. However, a number of obstacles were created as a result of COVID-19. These will continue to pose a threat in 2021. Perhaps the most significant task will relate to brand visibility.
Without the right strategy in place, there is a strong chance that your business will become lost and forgotten. Here are 10 simple steps that can ensure you stay relevant in 2021 and beyond.
#1. Bolster Your SEO
The shift towards online interactions for brand research purposes, as well as buying, started long before the pandemic. The stats show that over 5 in 6 people start their product research habits online. In most cases, online searches for Alma windows and doors and many other products are the crucial starting point for customers. This is why your SEO must be under control.
When your business is on the first page of Google, its traffic will soar. Crucially, the clicks come from users who are actively searching for products like yours. So, you should see more conversions too.
#2. Upgrade Your Content To Be More Memorable
For many marketing teams, the main purpose of content is to boost SEO strategies. In truth, though, it’s also a great way to ensure that your brand remains relevant and memorable. When your blog, vlog, or podcast series adds value to their lives, guests will keep returning for more. In turn, they are frequently interacting with the business.
A winning content strategy should focus on establishing yourself as an authoritative voice in the field. While there will be room to promote your products, the focus should be on quality. Loyal readers will generate sales in the long run.
#3. Use Social Interactions
There is no escaping the influence of social media in our lives. Billions of people use Facebook, Twitter, Instagram, Snapchat, TikTok, et al. on a daily basis. It offers an incredible opportunity to interact with them even when they aren’t specifically looking for your brand. Better still, it’s free to use.
Social media platforms ideal outlets for sharing your content. However, simply asking for client opinions and discussing issues with them is equally important. When your brand is almost like a friend, the chances of being forgotten are zero.
#4. Message Clients Directly
Public interactions are great, not least because they get seen by others. Nevertheless, the value of personalised email marketing messages should not be ignored. An automated stream can guide clients towards the sales funnel. When the first email is triggered by a CTA, it will feel very personal too.
In addition to emails, you may want to consider telephone, mail, or SMS marketing. You should only do this when the client or prospective customer has agreed to be contacted in this manner.
#5. Remind Customers Of Your Brand
Customers interact with hundreds of brands every single day. Moreover, they have probably purchased products from dozens of companies over the past few months. As such, they can easily forget about yours. Visit https://www.dynamicgift.com.au to find fun promo gifts that can remind them of your presence. Their impact can be huge.
Whether delivered by post or handed out an event you’ve organised doesn’t matter. The continued reminder will prevent anyone from forgetting your brand. Better still, it promotes the idea that your brand delivers value.
#6. Encourage Sharing Memorable Content
When you get people talking about your brand, the knock-on effect is that people will buy the products. Given that most people consume adverts with a pinch of salt, the power of recommendation has never been greater. An affiliate scheme encourages happy customers to recruit new ones on your behalf. It also keeps the brand fresh in their minds.
In addition to affiliate schemes, you may wish to consider the benefits of testimonials and reviews. They can boost your online and offline reputation. The majority of consumers like to have their voices heard and will be more than happy to help.
#7. Make Your Storefront Count
If you operate a local business with a brick-and-mortar store, you must utilise it. Sadly, the lasting impacts of the pandemic will reduce the volume of browsing. As such, your foot traffic levels will be heavily dependent on the look of your storefront. The signage and window displays are pivotal. Be big, bold, consistent, and clear in your message.
Getting people to step foot in your store is a major success right now. However, you’ll also need to ensure that products and displays are organised in a convenient way. Finding the right products should not feel stressful for the client,
#8. Use PPC To Be Memorable
Thanks to modern techniques, a lot of your digital strategy can focus on organic visibility. Nonetheless, paid strategies still have an important role to play. PPC advertising ensures that your branding is seen multiple times by a user while you’ll only pay once they’ve navigated to your site. So, your waste level is almost zero.
PPC can also be used to target a very specific audience. Target marketing allows you to focus on the location, age, gender, financial background, or interests. You won’t just be memorable. You’ll be memorable with the right people.
#9. Be Personal
Faceless brands are all well and good when it’s an established global giant. As a small business, though, showing the people behind the brand is key. Visit https://www.belocallyseo.com/ to discover how employee bios can work wonders. Meanwhile, your social channels are another popular solution once more.
Ultimately, when people represent your company in a winning fashion, there’s no limit to what can be achieved. Now more than ever, the sense of closeness and relatability will influence buyer mindsets in a very strong manner.
#10. Build A Unique And Memorable Brand Image
Finally, you must remember that visibility counts for very little if people instantly forget you. As such, creating a distinct appearance and staying true to your core values is crucial. Otherwise, all other steps mentioned above will feel redundant. Crucially, a unique flavour adds an ingredient of excitement to your company.
There is no single right or wrong answer for what your brand should aspire to be. However, if you want clients to resonate and return to the company, you must be clear and consistent at all times.