To gain customers doesn’t always have to mean spending thousands of dollars on commercials or blowing your budget on a super-famous influencer to sing your praises. In fact, there are lots of really simple things you can do that will gain customers for an amazing return on even the most modest investment.
Consider the following strategies that you can apply without much effort into your business right now.
1. Make Your Checkout a Breeze To Gain Customers
Nothing tests the patience of your lovely customers more than a clunky, frustrating checkout process. Smooth and speedy transactions are the name of the game. Equip your business to accept payments from a broad range of card providers, because nobody wants to hear “Sorry, we don’t take that here” after they’ve already mentally bought your product. You can find handy devices and services right here that ensure your payment process is as sleek as a greased otter sliding down a slide.
2. Gain Customers By Being There For Them
Be where your customers are. Today, that means online and on multiple social platforms. But don’t just show up and throw up content. Engage with your followers, answer their questions, like their comments, and maybe even drop a meme or two. Show them that behind your brand is a living, breathing, slightly over-caffeinated (or very hydrated) human who cares.
3. Reward Loyalty Like a King
Customer loyalty is the crown jewel of your business. Introduce a loyalty program that rewards customers for their repeat business. It could be a simple punch card, a points system, or discounts on future purchases. Make your customers feel like royalty, and they’ll keep coming back to your kingdom.
4. Solve Problems Before They Google ‘How To’
Become a proactive problem solver to gain customers. Anticipate common issues or questions that might pop up for your customers and address them upfront on your website or social media. Create FAQs, how-to videos, or guides. When customers see that you’re steps ahead, ready to hold their hand through any confusion, they’ll trust you more. And trust translates to more customers.
5. Feedback Is a Winner
Ask for feedback, and actually use it. Nothing makes a customer feel more valued than seeing their suggestions come to life. Plus, it’s free advice on how to make your business better! Whether it’s through surveys, comment cards, or direct conversations, let your customers know their voices are heard, not just collected.
6. Gain Customers By Being Visible
If your marketing strategy is playing hide and seek, it’s time to be more visible. Invest in SEO to climb those Google ranks, consider PPC ads to stay top of mind, and don’t forget about the good old physical presence—attend community events, sponsor local sports teams, or hold workshops. Get out there, and let people know you exist.
7. Keep It Simple, Smarty
Last of all, try to make sure that you don’t complicate what doesn’t need to be complicated. Whether it’s your website navigation, your product line, or your service offerings, keep it simple and straightforward. Customers appreciate ease and clarity—give them those, and they’ll give you their business.
Bringing in more customers? Simple!
Collaborator